Weekend Bootcamp for Sacramento-Region
Entrepreneurs and Startup Businesses Announced
SACRAMENTO, California — March 14th, 2013— Six Sacramento-area organizations are
hosting “Startup Weekend Sacramento,” a nationally-acclaimed, not-for-profit workshop for
anyone interested in starting a new business. During the course of an intense weekend, attendees
will learn how to transform their startup concepts into reality. The 54-hour program runs Friday,
April 5th through Sunday, April 7th.
The cost is $34, before March 29th, and $54 after the early bird registration period.
Startup Weekend Sacramento provides hands-on experience in which attendees learn, share,
develop and work with the current and future leaders of the Sacramento startup scene.
The six host organizations HackerLab, Capsity, SARTA, Upstart Sacramento, the Urban Hive,
and Sierra Communications Public Relations Inc.
“Startup Weekend is a tremendous opportunity for entrepreneurs and start-up businesses to
benefit from mentors, teams and coaches. They will have one-on-one time with Sacramento-
area business movers and shakers. And they will walk away with the know-how to refine and/
or launch their new companies,” said Gina Lujan, of HackerLab, “More than 36% of Startup
Weekend startups are still going strong after three months. Roughly 80% of participants plan to
continue working with their teams or startups after the training.”
Local CEOs, founders and startup veterans will share their insight and expertise as well as
There will be an “Open Mic Night” where attendees will give a 60-second “elevator pitch” about
their products or service concepts.
After the pitches, attendees will break into teams which will include business mentors and
seasoned startup entrepreneurs.
Over the 54-hour weekend, the teams will actively formulate and refine the individual startup
concepts into actionable business plans.
On Sunday, the teams will present said business plans to a panel of successful startup founders
and entrepreneurs. The panel will award prizes valued at more than $1,000, which include co-
working space and membership in mentoring programs. The prizes are targeted to help teams
continue with the development of their startups after the training ends.
Brant Cooper is one of the guest speakers. Cooper is the author of the popular Lean Startup
book “The Entrepreneur’s Guide to Customer Development.” Brant will be sharing insights from
his latest book “Lean Entrepreneur” with Startup attendees. “The “CustDev book” is required
course text at several universities, including the University of Chicago MBA program, Stanford
University, De Paul, Boston University, UC Santa Barbara and University of Oslo. Brant has
written for Venture Beat and Business Insider and frequently travels the world speaking to
entrepreneurs at conferences, hackathons and workshops.
“The learning experience of Startup Weekend Sacramento goes beyond launching startups, it’s
about networking and encouraging growth and innovation throughout the Sacramento region,”
said Geoff Sakala, of Upstart Sacramento. “We encourage anyone with an entrepreneurial spirit
to join us.”
Startup Weekend Sacramento will be hosted in Midtown area of Sacramento at the HackerLab
offices located at 1715 I Street. To register for the Startup Weekend Sacramento or learn more
information, visit http://sacramento.startupweekend.org/
Early bird registrants may use the promotion code “earlybird” to knock $20 off the $54
conference price through Friday, March 29th.
About Startup Weekend Sacramento
Startup Weekend Sacramento is an intense 54-hour, interactive, hands-on event where startup
enthusiasts come together, form teams, and develop business plans to launch startups. No
prior startup experience is required to attend; only the interest to learn about and work in the
Sacramento startup community.
The event is hosted by Hacker Lab, in partnership with Capsity, the Sacramento Area
Region Technology Alliance (SARTA), Upstart Sacramento, the Urban Hive, and Sierra
Communications Public Relations Inc.
For more information on Startup Weekend Sacramento visit http://
About Startup Weekend
Founded in 2007, Startup Weekend is a 501c not for profit organization based in Seattle,
Washington. Startup Weekend has held nearly 800 events in more than 100 countries and helped
launch more than 10,000 startup organizations worldwide. For more information on the Startup
Weekend organization and events visit http://startupweekend.org/