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The Hacker Lab, 1715 I Street, Sacramento CA


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Ever wondered what it takes to be an entrepreneur? Sacramento’s 2nd Startup Weekend is a crash course in entrepreneurship bringing the boldest and brightest of Sacramento’s startup community together.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend Organizers and Facilitators can be found on every corner of the globe. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!




Jul 18
  • Registration Starts
  • Snacks & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jul 19
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jul 20
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Tier 1 Sponsors

Pam Marrone

Marrone Bio Innovations

Dr. Marrone is currently CEO/Founder of Marrone Bio Innovations (MBI), a company with over 150 employees she started in 2006 to discover and develop bio-based products for pest management and plant health. On August 2, 2013, MBI listed its stock as MBII on NASDAQ, raising net proceeds of $56.4 million. The company’s award winning Regalia® Biofungicide and award winning Grandevo® Bioinsecticide are rapidly being adopted in the fruit, nut, vegetable and row crop markets in the U.S. and internationally. MBI has also launched Zequanox® for invasive zebra and quagga mussels. Recently, VenerateTM Bioinsecticide, was approved by the EPA in February 2014 and will be initially launched into the U.S. fruit and vegetable markets.

In December 2013, Dr. Marrone was named the Sacramento, CA region's Cleantech Innovator of the Year and received the California Governor’s Environmental and Economic Leadership Award in 2008. Dr. Marrone founded AgraQuest in 1995 and served as its CEO, Chairman and President until March 2006. At AgraQuest, she commercialized several biopesticide products that became the biological standards for their categories. Before AgraQuest, she was founding president and business unit head for Entotech, Inc. in Davis, and she also led Monsanto’s Insect Biology group, which was seeking alternative ways to control insect pests. She is the founder of the Biopesticide Industry Alliance (BPIA), a trade association of more than 70 biopesticide and related companies and is also heavily involved in local California agriculture.

Tier 2 Sponsors

Bob Bozeman

Bob Bozeman is General Partner of Eastlake Ventures and Northern California Investment Fund. He is Chairman of Embedded Wireless and on the Boards of Daegis (NASDAQ:DAEG), Rimidi, and Nueon. Previously Bob was a General Partner at Angel Investors, LP, as a partner of Ron Conway and Casey McGlynn. Together they invested in such Internet start-ups as Ask Jeeves, BrightMail, Good Technology, Google, OpenTable, Opsware, PayPal, and RedEnvelope.

Dan Koellen

Dan is a member of the Sac Angels, an accomplished entrepreneur, and mentor in the local startup community.

Ryan Montoya

Ryan Montoya is the Senior Vice President for Strategy, Innovation and Technology for the Sacramento Kings.

Braden Moulton

Braden is the President & COO of 5th Planet Games. He leads strategy, revenue, and operations. Prior to joining 5th Planet Games, he spent the previous 15 years at Real Networks, Microsoft, AT&T Wireless, and KPMG Consulting. His background spans business development, sales, operations, and management.

John Nogrady

John Nogrady has over 20 years of experience as an entrepreneur and operating executive in the technology sector. John is an active advisor to early stage companies with expertise in technology/architecture, go-to-markets and partnerships. John is currently working with SARTA as the VentureStart program director.

Ryan Norman

Ryan Norman is a Sacramento-based business attorney with a practice focused on entrepreneurs, startups, and small businesses from planning to exit. In addition to his law practice, Ryan is co-owner of a website and application development company, among other ventures. Ryan is a long-time Sacramento local and alumnus of both Sac State and UC Davis.

Jay Sales

Jay is a serial entrepreneur turned corporate disrupter. He's leading up “The Shop” at VSP Global — where they are exploring the intersection between health care, quantified self, mHealth and even fashion.

Gloria Zemer


Gloria Zemer is Brand's over protective Mother, defending substance with style for profit and good! Gloria nurtures the Mother of all brands to life, from the inside out to align the business objectives, the internal culture and the brand persona around a powerful purpose.
Ask her any brand thing at @AskBrandMother.

Tier 3 Sponsors

Yeshua Adonai


Yeshua is the Executive Director of the Sacramento Sustainability Forum 2.0. He is a systemic Innovation Changemaker and visionary devoted to creating a regenerative economy.

William Betz

Bill has worked at five high tech startups, one of which was very successful. Experienced in programming, electronic design, and mechanical design. Bill also has training and experience in building construction and HVAC. His philosophy: "I believe that ideas are cheap, innovation is rare, and a working prototype has incredible value. Research your ideas to see if they are unique. Teamwork is essential to reaching your goals, everyone has a great deal to contribute, so listen well."

Rich Foreman


Rich is the co-founder and CEO of the Sacramento-based app development firm: Apptology. He's also the Sacramento Chapter Director for Startup Grind, recently authored the book “Tap into the Mobile Economy: The Appreneur's Guide to Developing Smartphone and Tablet Apps for Profit,” and has over over 20 years of experience in engineering, mobile application development and sales

Robert Gonzalez

Robert has more than ten years of direct sales experience. He is currently the Field Sales Director for Northern California at Trumaker, a startup Men’s Apparel company based in San Francisco. Robert is also the Founder and C.E.O. of Persist Until LLC, a personal growth company. Persist Until focuses on coaching individuals and companies striving to meet lofty and challenging goals. Robert has coached athletes in the NFL & MLB, Sales Reps, Sales Executives/Managers, and Entrepreneurs.

Christopher Haupt

Christopher Haupt is founder and CEO of Placer County based Mobirobo Inc, a Web, Mobile, and Game Development Consultancy focused on helping startups with product conception, design, development, engineering and operations practice. Christopher has founded a number of other startups in the Consumer Software and Video Game space, been Director of Engineering at Adobe Systems for online services and various portions of the Photoshop business, and been an instructor in Computer Science and Web Development.

Mike Machado

Mike is the CTO & Co-Founder
LeadDyno. He is a software engineer, entrepreneur and maker.

Chris Minnick


Chris Minnick has helped hundreds of businesses design or redesign their websites. As the founder of Minnick Web Services, he has over 17 years of experience working with clients ranging from sole proprietors to Fortune 500 enterprises. Chris has mentored, trained, and instructed thousands of students in web development and mobile app development, and is a frequent blogger and speaker on Internet technology. His first book was published in 2000, and he has written books on web development, mobile app development, ecommerce and e-business.

Aaron Opfell

Aaron Opfell is the CEO of SearcherMagnet, a rapidly growing Internet Advertising Agency and HackerLab Alumni. SearcherMagnet is a “BBB Rated A”, Google Adwords Certified Partner headquartered in Curtis Park, Sacramento. Aaron is Individually Google Adwords AND Google Analytics qualified since 2010 and has over 7 years of experience in Online Marketing & Advertising including Search Engine Optimization, PPC, Email Marketing, Display/Banner Advertising, Affiliate Marketing and more.

Brett Owens

Brett Owens is the co-founder of two ongoing successful SaaS startups - Chrometa, an automatic timekeeping product for professionals who bill hourly, and LeadDyno, an affiliate / referral system for entrepreneurs and small businesses who sell products online.

Stacey Powell

Stacey is the founder of Sacramento-based Creating Answers, a chief financial officer firm that offers an outside the box hybrid model of solid accounting and financial coaching. Having been a Big 6 auditor and CFO for a rapidly growing organization, her passion was sparked to help entrepreneurs maneuver through strategic, data driven decisions. Last year she sold the firm and has jumped back into startup mode launching Finance Gym, a company devoted to changing the way Americans interact with their money and finances.

Edward Rotberg

Ed has over 35 years of experience in the video game industry. He was the designer/programmer for Battlezone, the first true, first-person 3D video game and first-person shooter. In 1981 he co-founded Videa, Inc., which became Sente Games. He later returned to Atari, where he worked on S.T.U.N. Runner, “Hard Drivin’ and Steel Talons and a number of other arcade games. After a short stint with Apple Computer, he returned to the Video Game industry and co-founded the independent studio, Mine Shaft Entertainment. Currently he serves as the co-founder of Innovative Leisure, Inc.

Ash Roughani


Ash Roughani is founder and user experience strategist at Public Innovation, a nonprofit incubator focused on building a civic innovation and social entrepreneurship ecosystem in the Sacramento region. In this role, he’s helped launch civic projects such as Code for Sacramento, CivicMeet Sacramento, Sacramento Hashtag Project, and Rooftop Alliance. Ash is a systems thinker who synthesizes his deep knowledge of public policy and business strategy with practical skills, including web development, marketing, and human centered design. He was formerly Senior Associate at California Forward and served as an Executive Fellow in the Schwarzenegger Administration. Ash is also production lead at TEDxSacramento, a freelance videographer, and a licensed skydiver. He holds a Master of Public Policy and Administration degree from Sacramento State, a BA in Philosophy from UC Santa Barbara, and has completed half of the MBA program at the UC Davis Graduate School of Management.

PheOnix RuachShaddai

PheOnix is the founder of LEAF Global Education. LEAF is: Leadership, Entrepreneurship, And Financial Literacy for high potential youth from low potential environments. LEAF works with 6th - 12th grade youth, local STEAMD partners and schools, providing access to resources, mentoring, and formal training. LEAF is committed to empowering youth to become creators, innovators, leaders, entrepreneurs and change makers. In addition to being passionate about education and social entrepreneurship, PheOnix is passionate about the environment and sustainability. She serves on the planning committee for Sacramento Sustainability Forum. PheOnix was selected as a 2014 Echoing Green Fellow semi-finalist.

Craig Todd

Craig has more than 25 years of engineering and engineering management experience. Primary interest and expertise is in new product development and enabling the realization of people’s dreams. Experienced in 3D CAD design, automation, electrical design, PCB design, metal fabrication, controls design. Industry work experience includes Navy and commercial nuclear power, semiconductor fabrication equipment, solar cell fabrication equipment, food and beverage manufacturing and automation equipment, and specialty R&D equipment. Education includes Navy Nuclear Power School, BSEE and an MBA.

Nicki Todd


Nicki Todd is the Sr. Director of Engineering & Technology with Solutions Management Center at CoreLogic. She has more than 20 years in the software development space transforming business strategy into impactful technical solutions that streamline operations and enhance quality. She's passionate about engaging and leading resources while forging cross-disciplinary relationships to align business and technology objectives. Nicki is an exceptional communicator, skilled at translating technically complex ideas to technical and non-technical audiences. She's also a respected change agent, capable of critically evaluating and responding to rapidly evolving technical environments. What makes me tick? Helping teams be successful (ask me about Pivotal Labs), Agile training, reducing technical debt...the right way, watching my son play baseball, Top Gear (BBC edition), cooking and baking, football, and the rumble of my '68 Mustang!

Hemant Vaidya


Hemant Vaidya, PhD, is currently an independent consultant in the In-Vitro Diagnostics (IVD) space and professor at UCD Graduate School of Management. He has worked in IVD industry for 24 years and in his 14 years as Vice President of R&D for the Molecular and Microbiology diagnostics business, he was responsible for planning product development from concept to commercialization, including creating the annual operating plan, strategy and a technology road map. He was also part of the team at Washington University that developed the first monoclonal antibody for creatine kinase MB, a biochemical marker for myocardial infarction (heart attack), which was patented and widely licensed in the industry. Recently, he joined the Sacramento Angels and has mentored several entrepreneurs in US. He also mentors entrepreneurs in India through a program at the Indian Institute of Management, Ahmedabad.

Lila Wallrich


Lila Wallrich is creative director and CEO of Wallrich Creative Communications, a Sacramento-based consulting firm that provides branding, marketing, advertising and interactive services for clients both locally and nationally. Now in its twenty-fifth year of business with an in-house team of 17 strategic, creative and technical experts

Keith Ward

Keith was born, raised, and educated in Michigan. Leaving Ann Arbor in the '90's with an engineering degree was the beginning of his journey with many unforeseen turns: starting in corporate america then into business ownership and back. His learning began with Intel Corp as well as IBM on the corporate side, the steepest learning curve though was starting 2 businesses in between. As a business owner, the greatest learning is what you learn about yourself. He also worked within a small consulting firm on his way into the unknown, the Financial Services industry (SBA Lending with Bank of the West). However the most rewarding experiences were gained through 2 non-profits: Runnin for Rhett a few years ago and now as the Executive Director of a veteran's services non-profit, Veterans for Life in Elk Grove. Many rewards in life come from sharing and seeking knowlege through experiences.

Dustin Weirich


Dustin Weirich is an entrepreneur with over 15 years of technology and business experience focused on consumer Internet ventures. He’s founded and sold multiple large web companies including, which had over 30 million monthly visits when it was sold to in 2012. He has experience in web, mobile apps, gaming, PPC, SEO, and many other technologies and platforms. Dustin is married with 2 children and his passions include: traveling, fitness, business, and enjoying life.

Tier 4 Sponsors
Aimee Darville
MaryJayne Zemer
Laura Good

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